Quality assurance – integrate Google Analytics, test conversion goals, monitor average positions and ensure that all keyphrases and ad copy is approved by Google. Conversion tracking - setup performance goals, including form submissions and call-tracking.Develop negative keyword list to discourage unqualified leads.Set geographic targeting for each campaign.Configure account settings for most effective ad display and efficient use of campaign budget.Develop ad Groups – create multiple ads for each ad group, including copywriting of ad titles and descriptions.
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